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Clements Marketing Group, LLC - (631) 981-1994
“No matter how much work a man can do, no matter how engaging his personality may be, he will not advance far in business if he cannot work through others.” – John Craig

Useful Links

The following are links to professional organizations, products and services, publications and books that hopefully you’ll find useful:

Direct Marketing Association
American Marketing Association

US Postal Service

Printing & Lettershop

Donnelley
(Lists)
Beth Frystzak, VP National Sales, InfoUSA
(Email)
Walter Karl
(Lists)
Shine Creative Inc.
(Graphic Design)

Stonewell Studios (Website Design)
RJR Technology
(Tracking Systems)
The Toll Group
(Business Development
& Sales Recruiter / Analyst)
More Visibility
(Website Optimization)
DM News Daily On-line Edition

Target Marketing

Ad Week


Some of my favorite Books You Might Also Enjoy & Find Beneficial
(with book liner notes):

Don Sexton – Trump University Marketing 101
Seth Godin
– Purple Cow
Michael E. Gerber
– The E-Myth Revisited
Michael E. Gerber
– E-Myth Mastery
Steve Gottry
– Common Sense Business
John G. Miller
– QBQ! The Question Behind the Question
Michael J. Silverstein and Neil Fiske
– Trading Up
Jack Welch
– Winning

 

Don Sexton – Trump University Marketing 101

For entrepreneurs, business leaders, and managers who don’t have an MBA, Trump University Marketing 101 provides an up-to-date explanation of the best ideas and most effective tactics in marketing. Combining the biggest name in the business with lessons from a top marketing professor, this practical guide covers all the basics of a marketing MBA – without the commitment of so much time and money. Author Don Sexton has taught marketing at Columbia University for more than thirty-five years and now shares his lifetime of invaluable experience with you. Each short chapter focuses on one key marketing idea and explores it in a straightforward, nonacademic way with exercises and examples that show the idea in action. Professor Seton also includes practical guidelines for making key marketing decisions – using the same formulas major corporations pay top-dollar to have him teach their employees. With step-by-step instructions and handy worksheets, this one-of-a-kind guide offers practical marketing help for anyone who wants to increase their sales, profits, cash-flow or ROI. You’ll discover which tactics work and which don’t and – with real-world guidance from Sexton – you’ll e able to implement the right tactics in marketing to increase your sales and profits, build your brand or increase your consumer base.

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Seth Godin – Purple Cow

What do Starbucks and JetBlue and Krispy Kreme and Apple and Dutch Boy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried and true brands to gasp their last? Face it, the checklist of tired Ps marketers have used for decades to get their product noticed – Pricing, Promotion, Publicity, to name a few – aren’t working any more. There’s an exceptionally important P that has to be added to the list. It’s Purple Cow. Cows, after you’ve seen one or two or ten, are boring. A Purple Cow, though... now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face-to-face with a lot of boring stuff – a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap onto your product or service. Purple Cow is inherent. It’s built right in or it’s not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Michael E. Gerber – The E-Myth Revisited

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business – from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed – and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

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Michael E. Gerber – E-Myth Mastery

Building on the ground breaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber’s program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion purpose, and practice in the success of any enterprise. Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success. The e-Myth credo – Don’t work IN your business, work ON it – is spelled out here in the seven essential disciplines followed by every in every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Money, Management, Fulfillment, Lead Conversion and Lead Generation. Each of the seven disciplines is illuminated with examples, exercises, and specific guidance – E-Myth Mastery puts all the pieces together in a powerful and inspiring way.

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Steve Gottry – Common Sense Business

The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business if full of life-and-death ideas. Follow Steve Gottry’s advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry’s experience as an entrepreneur who grew a hugely successful media agency experienced a harrowing business failure, then rebounded with a new business and a fresh start on life. Common Sense Business tells you how to succeed throughout every phase of the small business life cycle – from starting to operating growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning solutions to the questions and situations you face every day. Steve Gottry will help you understand yourself; your employees, customers and vendors; and how people come together to form a successful business. You will learn how to maximize your business’ assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny and factual, entrepreneur Steve Gottry tells the whole truth about successfully managing a business through good times and bad.

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John G. Miller – QBQ! The Question Behind the Question

The lack of personal accountability is a problem that has resulted in an epidemic of blame, complaining, and procrastination. No organization – or individual – can achieve goals, compete in the marketplace, fulfill a vision or develop people and teams without personal accountability. John G. Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the power of personal accountability. In QBQ! The Question Behind the Question, Miller explains how negative, inappropriate questions like “Why do we have to go through all this change” and “Who dropped the ball?” represent a lack of personal accountability. Conversely, when we ask better questions – QBQa – such as “What can I do to contribute?” or “How can I help solve the problem?” our lives and our organizations are transformed. This remarkable and timely book gives a practical method for putting personal accountability into daily action with astonishing results: problems are solved, internal barriers come down, service improves, teamwork thrives, and people adept to change more quickly. QBQ! Is an invaluable resource for anyone seeking to learn grow and change. Using this tool, each of us can add tremendous worth to our organizations and to our lives by eliminating blame, complaining, and procrastination.

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Michael J. Silverstein and Neil Fiske – Trading Up

An administrative assistant earning $32,000 a year treats herself to silk pajamas at Victoria’s Secret. A young professional earning $60,000 springs for a premium Kendall-Jackson varietal wine. A dual-income couple earning $125,000 orders a $4,500 Viking range for their townhouse, even though the developer offered to throw in a perfectly serviceable generic range at no extra charge. These purchases reflect how consumers are now willing to pay a significant premium for good and services that are emotionally important to them and that deliver the perceived values of quality, performance, and engagement. But in other categories that aren’t emotionally important, they become bargain hunters: a passionate BMW driver will shop at Target every weekend; a construction worker who splurges on a $3,000 set of Callaway golf clubs will also buy store-branded groceries. What are the financial and emotional pressures and social forces that drive these product choices? What are the benefits that qualify a premium-price product or service for mass acceptance? And how can an established producer create a successful mass luxury brand? In Trading Up, a world-class team of consultants explores these questions and shows how companies create premium brands that appeal to the mass-market consumer. The book is teeming with ideas that are relevant to product developers, business strategists marketers, and social critics as well as consumers themselves. For many companies today, trading up is a smart strategy for achieving growth and profitability in a world of cost cutting and shrinking margins. In dozens of categories, “new luxury” brands are selling at premiums of 20 percent to 200 percent over conventional goods and in much larger volumes than traditional “old luxury” goods. The authors estimate that in just twenty-three categories, mass luxury good amount to $400 billion in annual sales, and they predict the market for new luxury good will grow to $1 trillion in the United States by the end of the decade. Trading Up combines social insight, rigorous consumer and financial research, and business acumen to tell the fascinating story of the consumers who trade up to the new luxury and the companies that create it.

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Jack Welch – Winning

Jack Welch knows how to win. During his forth-year career at General Electric, he led the company to year-after-year success around the globe in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Inspired by this audiences and their hunter for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch’s objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success. Welch begins Winning with an introductory section call “Underneath It All,” which describes his business philosophy. He explores the importance of values candor, differentiation, and voice and dignity for all. The core of Winning is devoted to the real “stuff” of work. This main part of the book is split into three sections. The first looks inside the company from leadership to picking winners to making change happen. The second section looks outside, at the competition, with chapters on strategy mergers, and Six Sigma, to name just three. The next section of the book is about managing your career – from finding the right job to achieving work-life balance. Welch’s optimistic, no excuses get-it-done mind-set is riveting. Packed with personal anecdotes and written in Jack’s distinctive no b.s. voice, Winning offers deep insights, original thinking, and solutions to nuts-and-bolts problems that will change the way people think about work.

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“One hand cannot applaud alone.” – Arabian Proverb

Contact Us: Info@ClementsMktgGroup.com • (631) 981-1994