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“People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” – Frank Romer

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Program Evaluation List Selection Customer Profiling
Direct Mail Co-ops Print Media
Field and Event Marketing Yellow Pages Internet
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Do you know who your customer is?
Do you have an offer?
Do you have a call-to-action?
Does your copy have features or benefits?
Do you know where your customers are coming from?
Do you have multiple ways for your customers to order?
Does your solo direct mail get lost in the “clutter?”
Do you plan for frequency or are you mailing too much?
Do you test?
Do you know how much your advertising is costing you?
Marketing Channels – Overview


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